Home is where your story begins...

Welcome to 16 Beers Ave: print, promote, and profit.

As Co-founder and CEO of Proforma Printing & Promotion (Boston, MA), I spend the majority of my time building relationships. By this I mean getting to know people on a personal and professional level, so that I may better understand where they are coming from, what challenges or obstacles they need to overcome, and what goals are they trying to accomplish now, next year, and five years from now.

I created this blog to share our company story - but more importantly, to share ideas, success stories, and to create win-win opportunities for our clients and friends. You can also follow us on the web, Twitter, Facebook and LinkedIn.

The words, 'home is where your story begins..." are prominently stenciled on my kitchen wall. I know my three children barely notice the words, but not a day goes by without at least a momentary pause, memory, or reminder of my first home on 16 Beers Ave in Norwell, Massachusetts. It was here that our story began.

My father, Barry Resnick and I started Proforma Printing & Promotion in 1999. A few years later my two brothers, Bill and John, joined the family business. I think I speak for all of us in saying that none of us ever imagined that we would work together, never mind in the same business, with our father, doing the exact same thing that he has been doing his entire professional life.

16 Beers Ave was so much more than a single home on a small street in Norwell. It was the beginning of our story, the one we call Proforma Printing & Promotion. We learned a lot about each other over the years - and we learned even more about the printing and promotional products industry from our Dad...

The most important thing we learned from our time together on Beers Ave, and specifically from Barry, was how to build relationships over time. Our primary goal isn't to sell you anything; but rather, once we get to know you, your business, the challenges you need to overcome, and your goals, we can identify and execute creative and effective marketing solutions.

I encourage you to check back often and to visit us on the web.

Mark Resnick

800-951-6607, x2

mark.resnick@proforma.com