Promotional Items. Creative Marketing Solutions. Boston, MA
Some of our customers will be receiving holiday cards in the mail from us in the next two weeks. Already? While it is certainly too early for card giving, it is definitely not too early to order your custom or stock holiday cards. In fact, many companies have already ordered them. Some vendors offer "early discounts" if you place your card order by August 1.
Truth be told, many businesses and organizations don't pay enough attention to the overall quality and manner in which they send holiday cards. My children look forward to receiving them, not because they are interested in the sender, message or style of the car, but rather because they get to put them in our Christmas Card Mailbox - an antique mailbox that holds every card sent to the Resnick home.
Lydia Ramsey, a business etiquette expert and author of "Manners That Sell - Adding the Polish That Builds Profits" has some straightforward advice for business owners. Click on 8 Rules of Business Greeting Card Etiquette to read the article and I definitely recommend subscribing to her blog.
If you don't receive your card in the mail shortly, give me a call and I'll make sure you get one! This year's Holiday Gift Catalog has been added to to our website
As for Lydia Ramsey, check out her web site ...you'll thank me later!
Mark
Thursday, August 26, 2010
Wednesday, August 25, 2010
Esprit Hits 34th Street
One of our larger accounts is The Rice Company. For one of their ad campaigns for ESPRIT, they had us create the ESPRIT branded tanks, tees and shorts shown in this very cool video! Check it out and share with your network.
ESPRIT video link: www.youtube.com/proformaboston.
To learn more about our custom print and creative apparel solutions, visit our website: www.proforma.com/boston.
Mark
ESPRIT video link: www.youtube.com/proformaboston.
To learn more about our custom print and creative apparel solutions, visit our website: www.proforma.com/boston.
Mark
Innovator of the Year award recipients
NEWS RELEASE For Immediate Release
For more information, contact: Barry, John, Mark and Bill Resnick
Co-Owners
Proforma Printing and Promotion
(800) 951-6607
Mark.Resnick@Proforma.com
Proforma Printing and Promotion Receives Innovator of the Year Award at Convention
BOSTON (August 13, 2010) – Barry, John, Mark and Bill Resnick, Co-Owners of Proforma Printing and Promotion (PPP), recently received the Innovator of the Year Award at the 23rd Annual Proforma Convention and Family Reunion in Las Vegas, NV.
The Innovator of the Year Award recognizes Proforma Owners who have worked tirelessly to provide creative solutions for their customers while developing and executing the most innovative campaigns in the print and promotional product industry.
“Being recognized as Proforma’s Innovator of the Year is something we are truly proud of,” said Mark Resnick, Co-Owner of Proforma Printing and Promotion. “We are dedicated to finding the just the right products for our customers, and look forward to maintaining the same level of service in the future.”
In the past year, Proforma Printing and Promotion has provided one of its largest clients, The Rice Company, with several promotional items that solved their every need:
•Custom branded laundry bags were delivered within 72 hours of the order being placed.
•For one high-profile event, PPP printed fashionable apparel for models to wear on the streets of Manhattan (visit www.youtube.com/proformaboston to view the video).
•PPP helped The Rice Company meet the needs of one of their largest accounts, a leading software provider, using laptop skins and an interactive survey to track and measure the effectiveness of the campaign.
“With so many innovative ideas to share with their customers, it’s no wonder that Proforma Printing and Promotion, a four-time member of the Proforma Million Dollar Club, has been able to secure a long-standing relationship with The Rice Company,” said Greg Muzzillo, Founder of Proforma. “Barry, Mark, John and Bill have embraced the power of Proforma, helping to position us as a leader in the print and promotional product industry.”
Proforma Printing and Promotion was established in 1999. Proforma allows clients to “one-stop shop,” as a network of more than 600,000 products and services are available at any given time. State-of-the-art technologies enable clients to grow with innovative marketing solutions such as direct mail, promotional products, and business document printing.
About Proforma
With more than 30 years of experience, Proforma remains clearly focused on providing solutions to North American businesses for their graphic communications needs. A leading provider of promotional products, printing services, business documents, and eCommerce solutions, Proforma has received numerous awards and is recognized as one of the top five largest companies in our industry. Proforma serves approximately 50,000 clients through more than 700 member offices in North America. The Proforma Worldwide Support Center is located in Cleveland, Ohio.
# # #
For more information, contact: Barry, John, Mark and Bill Resnick
Co-Owners
Proforma Printing and Promotion
(800) 951-6607
Mark.Resnick@Proforma.com
Proforma Printing and Promotion Receives Innovator of the Year Award at Convention
BOSTON (August 13, 2010) – Barry, John, Mark and Bill Resnick, Co-Owners of Proforma Printing and Promotion (PPP), recently received the Innovator of the Year Award at the 23rd Annual Proforma Convention and Family Reunion in Las Vegas, NV.
The Innovator of the Year Award recognizes Proforma Owners who have worked tirelessly to provide creative solutions for their customers while developing and executing the most innovative campaigns in the print and promotional product industry.
“Being recognized as Proforma’s Innovator of the Year is something we are truly proud of,” said Mark Resnick, Co-Owner of Proforma Printing and Promotion. “We are dedicated to finding the just the right products for our customers, and look forward to maintaining the same level of service in the future.”
In the past year, Proforma Printing and Promotion has provided one of its largest clients, The Rice Company, with several promotional items that solved their every need:
•Custom branded laundry bags were delivered within 72 hours of the order being placed.
•For one high-profile event, PPP printed fashionable apparel for models to wear on the streets of Manhattan (visit www.youtube.com/proformaboston to view the video).
•PPP helped The Rice Company meet the needs of one of their largest accounts, a leading software provider, using laptop skins and an interactive survey to track and measure the effectiveness of the campaign.
“With so many innovative ideas to share with their customers, it’s no wonder that Proforma Printing and Promotion, a four-time member of the Proforma Million Dollar Club, has been able to secure a long-standing relationship with The Rice Company,” said Greg Muzzillo, Founder of Proforma. “Barry, Mark, John and Bill have embraced the power of Proforma, helping to position us as a leader in the print and promotional product industry.”
Proforma Printing and Promotion was established in 1999. Proforma allows clients to “one-stop shop,” as a network of more than 600,000 products and services are available at any given time. State-of-the-art technologies enable clients to grow with innovative marketing solutions such as direct mail, promotional products, and business document printing.
About Proforma
With more than 30 years of experience, Proforma remains clearly focused on providing solutions to North American businesses for their graphic communications needs. A leading provider of promotional products, printing services, business documents, and eCommerce solutions, Proforma has received numerous awards and is recognized as one of the top five largest companies in our industry. Proforma serves approximately 50,000 clients through more than 700 member offices in North America. The Proforma Worldwide Support Center is located in Cleveland, Ohio.
# # #
Saturday, August 21, 2010
Location Location, Location....
Summer days on Beers Ave started early and ended late. There were intense street hockey, capture the flag and kick the can games, adventures in the woods, bike-riding to the Woodworth Memorial Little League Complex, nightime flash light tag and ding-dong-ditch, and many long, hot evenings with no air conditioning.
There were tons of kids in the surrounding neighborhoods and the ages were pretty widespread. Often we'd cross Rt. 53, a fairly busy road, to play street hockey and other games in the Washington Park neighborhood. In the winter, we could cut through the woods and carefully edge our way to Jacobs Pond for ice skating.
Beers Ave was a perfect location for three adventurous boys growing up on the South Shore.
As the only Boston-based Proforma business, we feel we have the perfect location to run a creative marketing and print business. We certainly have some key Boston accounts yet we also learned from our days on Beers Ave that it was important to remain mobile. We never hesitated to branch out to other streets and neighborhoods to play games, ride our bikes or even setup our lemonaide stands to expand our marketshare.
Having a good location is important, don't get me wrong, yet in today's mobile world, the physical location of a business is less important. Instead, what truly matters is our ability to reach out to clients in a manner that is best for them. We always prefer stopping by to visit or picking up the phone to call upon our customers, howeever, we know that some people prefer email, texting and Go-To conferencing. Regardless, we do a good job staying connected to our client base.
The world of "new media" is here for the long haul. If your business, school, or organization is ready to capitalize on this new media, including: mobile marketing, QR codes/tags, integrated marketing, Personalized URLs, social media (twitter, facebook, youtube, flowtown, digg, linkedIn), custom web videos, search engine optimization, engaging digital publications, and ecommerce...Proforma is ready to take you to that next level.
My brothers and I realized early on that a great location alone isn't enough. We never limited ourselves to Beers Ave to meet new people, find better competition, explore unchartered territories, and even grow our profits.
Let us help you do the same with your business.
There were tons of kids in the surrounding neighborhoods and the ages were pretty widespread. Often we'd cross Rt. 53, a fairly busy road, to play street hockey and other games in the Washington Park neighborhood. In the winter, we could cut through the woods and carefully edge our way to Jacobs Pond for ice skating.
Beers Ave was a perfect location for three adventurous boys growing up on the South Shore.
As the only Boston-based Proforma business, we feel we have the perfect location to run a creative marketing and print business. We certainly have some key Boston accounts yet we also learned from our days on Beers Ave that it was important to remain mobile. We never hesitated to branch out to other streets and neighborhoods to play games, ride our bikes or even setup our lemonaide stands to expand our marketshare.
Having a good location is important, don't get me wrong, yet in today's mobile world, the physical location of a business is less important. Instead, what truly matters is our ability to reach out to clients in a manner that is best for them. We always prefer stopping by to visit or picking up the phone to call upon our customers, howeever, we know that some people prefer email, texting and Go-To conferencing. Regardless, we do a good job staying connected to our client base.
The world of "new media" is here for the long haul. If your business, school, or organization is ready to capitalize on this new media, including: mobile marketing, QR codes/tags, integrated marketing, Personalized URLs, social media (twitter, facebook, youtube, flowtown, digg, linkedIn), custom web videos, search engine optimization, engaging digital publications, and ecommerce...Proforma is ready to take you to that next level.
My brothers and I realized early on that a great location alone isn't enough. We never limited ourselves to Beers Ave to meet new people, find better competition, explore unchartered territories, and even grow our profits.
Let us help you do the same with your business.
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